Case study · Commercial · Healthcare · Industrial cleaning
COOP Service BMK.
A corporate presentation for a cleaning and facility company serving commercial, healthcare and industrial environments.
Project overview
A hospital, an office and an industrial plant do not share the same priorities.
We organised the offer by sectors and concrete requirements, separating regular maintenance, specialised procedures and industrial needs.
Different audiences receive content relevant to their environment instead of one generic promise of professional cleaning.
Challenge
A hospital, an office and an industrial plant do not share the same priorities. One general services page cannot sell all three contexts equally well.
Solution
We organised the offer by sectors and concrete requirements, separating regular maintenance, specialised procedures and industrial needs.
The system behind the website
The modular structure allows new sectors and services to be added without changing the rest of the website.
From sector to the right contact
Each audience enters through its own operational priorities—safety and protocols for healthcare, visitor experience for commercial spaces and continuity for industrial facilities.
Corporate content that stays clear
The structure supports both sales and organic search because each important sector/service combination has clear context before the enquiry step.
Why it matters
When a company serves several industries, the website has to turn a broad service offer into a clear reason to contact the team for each sector.
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