Case study · Facility & hygiene solutions
BIGGroup.
A complete corporate website for a company delivering hygiene and facility solutions across commercial, medical and industrial environments.
Homepage. The service promise and four trust signals in the first screen.
Project overview
Facility companies often offer dozens of services across several industries.
The information architecture is split by services and sectors, giving commercial, healthcare and industrial audiences their own context, benefits and next step.
A complex service portfolio is translated into a clear structure where different B2B buyers quickly understand what BIGGroup provides for their type of facility.
Challenge
Facility companies often offer dozens of services across several industries. When everything is placed on one page, the buyer has to translate the service list into their own operational problem.
Solution
The information architecture is split by services and sectors, giving commercial, healthcare and industrial audiences their own context, benefits and next step.
References. A handshake instead of stock, client logos right below.
The system behind the website
A modular CMS supports new services, sectors and educational content without requiring a redesign of the overall structure.
From sector to the right service
Healthcare, commercial and industrial visitors enter through the context that matters to them. The same capability can therefore be explained through different real-world requirements instead of generic corporate language.
BigMamma and a closing CTA block with two clear actions.
Content the team can keep current
Services, sectors and content modules can grow independently, allowing the website to support both sales and SEO as the company expands.
Why it matters
A B2B buyer should recognise their sector, the relevant standard and the right contact path immediately. Everything else comes second.
Have a project of this kind?
Tell us the goal and the constraint. You get a written proposal with a defined scope, not a guess.
